The Story

O.W.L Watches founder and designer Annette Allen has been designing watches for other people and brands since leaving collage nearly 20 years ago.

Spending hours drawing whilst growing up, Annette started her career journey studying art and design training in Fashion, Graphic design and product development.

In her first job, working for a Graphic Design consultancy, Annette used all of the skills she trained in, enabling her to gain a wide experience in design, from brand identity through to product design.

 

3 years later, Annette set up an in house design team for a large UK watch company and started to revolutionise fashion watches in the UK through design, by pushing the boundaries on style and trend in the watch market.

After 7 years of managing a design team, she decided it was time to leave her job to start out on a new journey and set up her own watch business. Since then she has designed and made watches for many leading brands and built a successful watch business.

4 years ago Annette decided it was time to put her own collection together.

I WOULD LOVE TO DESIGN OUR WATCH LABEL

…… THIS IS WHERE IT ALL BEGAN.

Continuously looking at trends and what is happening in the fashion industry, new styles are being designed and introduced into the OWL collection using key colours, beautiful leathers and beautiful detailing.

WHEN WE BUY BAGS, SHOES AND ACCESSORIES, THE ITEM IS REALLY SPECIAL. IT IS MADE FROM GORGEOUS LEATHERS, QUALITY WORKMANSHIP WITH BEAUTIFUL DETAILING AND IS SOMETHING WE WANT TO WEAR TO FINISH OUR OUTFIT. I WANT TO DESIGN WATCHES FOR PEOPLE THAT WILL DO THIS’

With this statement in mind all the watches in OWL are designed and created with you in mind, to finish your outfit beautifully.