" Genuine Contemporary British Designer Watches "
O.W.L (Our Watch Label) stands for exceptional quality. Beautifully crafted watches, hand designed here in Great Britain. We pride ourselves on our premium finishes and outstanding detail, which really sets us apart. Our Label. Our Watches. Designed exclusively for you.
Carefully curated collections are inspired by our British heritage, named after famous locations in the UK such as the Mayfair, Ledbury, Carnaby and Ascot. Our focus on exceptional detail, with hand applied indices, metal plating and beautiful, quality leather drives our design aesthetic, ensuring a premium finish to every watch we make.
After studying art and product design at University, Annette Allen worked as a graphic designer before setting up an in-house design team for a large UK watch company. She revolutionised designer watches in the UK through design, by pushing the boundaries on style and trends.
After seven years managing a design team, she realised it was time to quit her job and embark on a brand-new journey. With entrepreneurial flair, she started her own business designing watches for many leading brands and built up a successful company. In 2013, Annette decided it was time to put her own brand together and "Our Watch Label" was born.
With a focus on limited edition production and unique design details, Annette wanted to offer her customers something different, with a characteristically British twist. Growing in popularity worldwide, O.W.L will always retain this distinct point of difference and signature aesthetic, giving it a cult following amongst loyal fans of the brand.