September 22, 2017
Starting at the beginning, I wanted to pull all ideas and designs back to an authentic vintage style. My starting point was putting together trend boards, looking at styling and the colour palettes I wanted to use.
With paint companies such as Farrow and Ball using beautiful heritage colours, I adore the tonal shades, this was the perfect starting point for me.
Once I'd decided the shades, I put my colour groups together, this meant I could focus on the tones I wanted to use and the overall feel I wanted to achieve from the collection.
I then looked at old vintage watches and the different shapes and profiles. I felt that a round case in a thin profile was perfect for the new designs.
Our ladies watches normally have thin 10mm straps but I felt it was time to introduce a wider strap which is 14mm. This is still thin enough to ensure the watch is easy and comfortable to wear but new to the current styles.
The next stage was the dial design. With OWL watch designs, I always want to give people watches that are on trend and different to other watches that are available in the market.
It was also a way to bring the vintage tonal colours through onto the dial and using the vintage shades on the numbers and the dial base, I achieved the styling I wanted.
Once the ideas and direction was clear, it was time to take the sketch ideas through to cad.
I always love to take a sketch onto the mac and see it come to life. Tweaking the proportions and scales and adjusting the tonal shades so I can see the overall outlook is always very exciting.
From this point, the cads can be made into moulds for the case, dials and straps. It normally takes around 8 weeks to receive the first set of samples.
The ladies samples needed a few slight changes. This is when we decided to change the minute track to applied metal, a couple of the shades needed to be altered to be closer to the pantone colours we wanted and one of the colours we decided to hold as it wasn't quite correct. Finally the lens of the watch should have been a vintage inspired shape but it had come as a domed shape which wasn't the look I wanted.
With all these changes made, it was time to go ahead with production. Production takes around 14 weeks. I'm expecting all our new watches to arrive in the next 4 weeks and I am very excited. We have had a fantastic response to the new collections.
Here are a few of the AW17 collections:
If you have any comments and feedback, I'd love to hear them.
Thanks for your time in reading this and I hope you found it intersting.
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